Rihanna's "What Now" Music Video Premiere: watch here
Giving her fans a little weekend treat, Rihanna just released the new music video for her single “What Now.”
The just-debuted clip definitely makes good on Ri-Ri’s promise that “it’s gonna be kinda eery, very creepy.”
As for her desire to make the treatment “a little demented,” the “Umbrella babe explained, “[It’s] one of those songs that you can get really boring with the visual.”
On Thursday (November 14), Rihanna started building the hype with her preview tweet, "#WHATNOW #VIDEO drops TOMORROW on @VEVO.... if ya can't wait for #videoseason Watch this #sneakpeek."
Check out the “What Now” video from Rihanna below!
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